Video is a powerful tool you can use to tell your story and get your audience to feel, think, and behave in certain ways. When done well, video can be one of the most powerful drivers of conversions, regardless of the type of business or industry. Investing in video marketing can be extremely rewarding, but at the same time it can be a costly, time-consuming and risky investment. Especially if it’s your first video project and you’re relying on outside help to create your content.

We’ve found that the key to helping companies minimize these risks is to have a basic understanding of the film and video production process. A general understanding of the process behind video content creation will help you and the video production company , you end up working with, build a stronger dialogue, ensure a smooth video production process, and ultimately lead to better content production. In this article, we’ll cover the video production process. It’s time to join the 87% of companies that are already using video marketing to drive revenue.

What is video production?

Video production is basically the entire process of creating a video. Whether it’s a short film, a full-length film, a marketing video, a commercial, a music video, or any other type of film, the process can vary a bit with the specifics, but the overall process is basically the same. According to Wikipedia, film production is a process of producing video content for TV, home video or the Internet. Have a look at 

The basic process can be divided into three subcategories.

  • Pre-production
  • Production
  • Post-production